Decentralized Finance, Centralized Profits The Paradox of the New Financial Frontier_1_2
The shimmering promise of Decentralized Finance, or DeFi, burst onto the scene like a supernova, illuminating a radical vision of a financial system liberated from the gatekeepers of old. Gone were the days of opaque intermediaries, slow transactions, and the frustrating barriers to entry that kept so many from participating in the global economy. In their place, blockchain technology offered a decentralized utopia: peer-to-peer lending, autonomous trading, and programmable money, all operating on open, transparent, and permissionless networks. The narrative was intoxicating – a democratizing force, empowering individuals and ushering in an era where financial sovereignty was not a privilege, but a right.
At its core, DeFi’s appeal lies in its elegant rejection of centralized control. Smart contracts, self-executing pieces of code deployed on blockchains like Ethereum, automate complex financial processes. This disintermediation, in theory, strips away layers of fees and inefficiencies, allowing users to interact directly with financial protocols. Think of lending platforms where you can earn interest on your stablecoins without needing a bank, or decentralized exchanges (DEXs) where you can trade cryptocurrencies directly from your wallet, bypassing traditional order books and custodians. The very architecture of DeFi is designed to distribute power, to create a financial ecosystem where code, not corporations, dictates the rules. This ethos resonates deeply in a world increasingly skeptical of large institutions and their perceived self-serving motives.
The early days of DeFi were characterized by a fervent belief in this revolutionary potential. Developers and users flocked to the space, driven by a shared conviction that they were building the future. Innovation accelerated at a breathtaking pace. Yield farming, liquidity mining, and various staking mechanisms emerged, incentivizing users to provide capital to these nascent protocols in exchange for rewards. The allure was undeniable: potentially high returns, coupled with the satisfaction of actively participating in and shaping a new financial paradigm. It felt like a genuine rebellion against the entrenched financial powers, a grassroots movement gaining momentum.
However, as the dust settled and the initial euphoria began to wane, a subtler, more complex reality started to emerge. The decentralized dream, while still potent, began to show signs of a familiar pattern: the concentration of profits. While the underlying technology might be distributed, the economic benefits, the actual accumulation of wealth generated by these protocols, seemed to be gravitating towards a select few. This is where the paradox of "Decentralized Finance, Centralized Profits" truly begins to take shape, presenting a fascinating dichotomy for anyone observing this unfolding revolution.
Consider the mechanisms by which value is generated in DeFi. Protocols often reward liquidity providers, those who deposit their assets to facilitate trading or lending, with native tokens. These tokens, in turn, can accrue value as the protocol gains traction and utility. The early participants, those who understood the technology and were willing to take on risk, often accumulated significant amounts of these governance tokens. As the protocols grew, these tokens became incredibly valuable, giving their holders a substantial stake in the protocol's success, and consequently, its profits. This is not inherently a bad thing; it aligns incentives and rewards early adopters. But it also means that a disproportionate amount of wealth generated by the collective effort of many users ends up in the hands of a relatively small group of token holders.
Furthermore, the development and maintenance of these complex DeFi protocols require significant technical expertise and resources. Teams of skilled developers, often funded by venture capital, build and iterate on these platforms. While these teams might be compensated in tokens or equity, their contributions are instrumental in the protocol's existence and success. If the protocol becomes highly profitable, these early builders and investors are poised to reap substantial rewards, further centralizing the profit-making aspect. The decentralized nature of the operation doesn't negate the fact that the creation and initial ownership can be quite centralized.
The very structure of many DeFi protocols also favors those with larger capital. To earn significant yields, one typically needs to deploy substantial amounts of assets. While DeFi offers opportunities for smaller players, the economics of scale often mean that those with more capital can leverage the system more effectively, accumulating a larger share of the rewards. This creates a dynamic where those who are already financially well-off are better positioned to benefit from DeFi’s opportunities, potentially exacerbating existing wealth inequalities rather than alleviating them. The accessibility, a core tenet of DeFi, is undeniable, but the effectiveness of that accessibility for profit generation can still be skewed.
The emergence of "whale" accounts – individuals or entities holding vast amounts of cryptocurrency – also plays a significant role. These large holders can influence governance decisions through their token holdings and can also exploit market inefficiencies to their advantage, often capturing a larger share of the profits from liquidity provision or trading activities. The decentralized nature of the blockchain doesn't prevent the aggregation of wealth, and in many cases, the very tools of DeFi can be used by large holders to further consolidate their financial power.
Moreover, the rapid innovation in DeFi has led to the creation of sophisticated financial instruments and strategies. While these offer exciting possibilities, they also require a high degree of financial literacy and technical understanding to navigate effectively. Those who possess this knowledge and can dedicate time to research and active participation are more likely to succeed and generate profits. This creates a knowledge gap, a new form of gatekeeping, where understanding the intricacies of DeFi becomes a prerequisite for maximizing financial gains. The decentralized system, in its quest for efficiency and innovation, has inadvertently created a need for a new type of expertise, and those who possess it are naturally positioned to capitalize.
The narrative of democratization in DeFi, therefore, becomes more nuanced. While the potential for anyone to participate is present, the reality of consistently profiting from the system often favors those with existing capital, technical acumen, and early access to information. The "users" of DeFi are not a monolithic entity; they are a spectrum of participants with vastly different resources and capabilities. And within this spectrum, the profits, like water flowing downhill, tend to find their way to the lowest points – the pockets of those best equipped to capture them. This is the first layer of the paradox we encounter, a subtle but persistent drift towards centralized profit accumulation within a decentralized framework.
The initial allure of Decentralized Finance was its bold promise of a financial system built by the people, for the people. Imagine a world where your financial life isn't dictated by the whims of distant bank executives or the opaque algorithms of Wall Street. This was the dream DeFi presented: a borderless, permissionless, and inherently democratic alternative. The technological underpinnings – blockchain, smart contracts, and cryptocurrencies – were seen as the tools to dismantle the old guard and erect a new edifice of financial equality. However, as the DeFi ecosystem has matured, a curious phenomenon has emerged, creating a fascinating tension: the very forces that enable decentralization also seem to be facilitating the centralization of profits, leading to the intriguing paradox of "Decentralized Finance, Centralized Profits."
One of the primary ways this paradox manifests is through the concentration of governance power. Many DeFi protocols are governed by Decentralized Autonomous Organizations (DAOs), where token holders vote on key decisions, such as protocol upgrades, fee structures, and treasury management. While this system is designed to distribute decision-making power, in practice, those who hold the largest amounts of governance tokens often wield the most influence. These "whales" or early investors can effectively steer the direction of the protocol, ensuring that decisions are made in ways that are most beneficial to their own holdings, which often translates to profit maximization for themselves. The "decentralized" voting mechanism, when analyzed through the lens of token distribution, can reveal a highly centralized locus of control.
Furthermore, the economic incentives within DeFi can inadvertently lead to profit centralization. Take the concept of yield farming, where users lock up their assets to provide liquidity for decentralized exchanges or lending protocols, earning rewards in the form of protocol tokens. While this mechanism is crucial for bootstrapping liquidity and incentivizing participation, the most attractive yields often require significant capital. Smaller participants might struggle to earn meaningful returns, while larger players can deploy vast sums, capturing a disproportionately large share of the newly minted tokens and transaction fees. This creates a scenario where the benefits of decentralization are more readily accessible and profitable for those who are already financially resourced.
The development and operational costs of sophisticated DeFi protocols also contribute to this dynamic. Building secure, efficient, and innovative DeFi applications requires a high level of technical expertise, substantial development time, and often, significant upfront investment. Venture capital firms and well-funded development teams are often at the forefront of creating these groundbreaking protocols. While they may distribute governance tokens to the community, their initial investment and ongoing contributions position them to be significant beneficiaries of the protocol's success. The profits generated by the "decentralized" protocol can therefore flow back to a relatively centralized group of creators and early backers.
Consider the role of intermediaries in a new guise. While DeFi aims to remove traditional financial intermediaries, new forms of centralization can emerge. For instance, sophisticated trading firms and arbitrageurs, equipped with advanced tools and deep market understanding, can effectively exploit inefficiencies within DeFi protocols. Their ability to execute rapid trades and capture small price discrepancies across various platforms allows them to accumulate profits at a scale that is difficult for the average user to match. These entities, while not traditional banks, still act as powerful profit-concentrating forces within the decentralized landscape.
The issue of user experience and education also plays a subtle role. DeFi, despite its promise of accessibility, can be complex and intimidating for newcomers. Navigating multiple wallets, understanding gas fees, and deciphering the risks associated with various protocols requires a significant learning curve. Those who possess this knowledge and are adept at managing these complexities are naturally better positioned to engage with DeFi in a way that generates profits. Conversely, users who lack this expertise might inadvertently make costly mistakes or miss out on lucrative opportunities, effectively centralizing the profit-making potential within a more informed and technically proficient segment of the user base.
The very design of some DeFi protocols can also lead to centralized outcomes. For example, protocols that rely on oracle services to feed real-world data (like asset prices) introduce a point of reliance. While the oracles themselves might aim for decentralization, their implementation and the trust placed in them can create a centralized vector for potential manipulation or failure, impacting profit distribution. Similarly, protocols that require significant collateralization for borrowing might favor those with substantial assets, creating a barrier to entry for smaller participants and concentrating borrowing and lending profits among those who can meet the higher requirements.
The allure of high yields, a key driver of DeFi adoption, can also lead to a “gold rush” mentality. Users chase the highest returns, often migrating their capital between different protocols. This dynamic can be exploited by sophisticated actors who can predict these flows or even manipulate them to their advantage, capturing profits from the churn. While the underlying technology allows for fluid capital movement, the human behavior it incentivizes can lead to patterns of profit accumulation that are far from evenly distributed.
Moreover, the ongoing debate surrounding regulation in the crypto space can inadvertently reinforce centralization. As governments and regulatory bodies grapple with how to oversee DeFi, there's a tendency to look for familiar points of control. This might lead to pressure on entities that are perceived as more centralized within the DeFi ecosystem, such as major exchanges that offer DeFi services or large staking providers. While the intention might be to protect users, such regulatory actions can sometimes benefit entities that are more deeply integrated with the traditional financial system or have the resources to navigate complex compliance landscapes, thus further centralizing profit opportunities.
Ultimately, the paradox of "Decentralized Finance, Centralized Profits" is not a condemnation of DeFi, but rather an observation of its complex reality. The decentralized nature of the technology opens up unprecedented opportunities for innovation and participation. However, human behavior, economic principles, and the inherent complexities of any burgeoning financial system mean that profit accumulation, for now, tends to gravitate towards those with the most resources, the most knowledge, and the earliest access. The challenge for the future of DeFi lies not in abandoning its decentralized ethos, but in finding innovative ways to ensure that the profits generated by this revolutionary technology are more broadly shared, truly embodying the democratic ideals it was conceived to champion. The journey is ongoing, and understanding this paradox is crucial for navigating the next chapter of this transformative financial frontier.
The digital landscape is constantly evolving, and at the forefront of this transformation is blockchain technology. Once a niche concept primarily associated with cryptocurrencies like Bitcoin, blockchain has rapidly expanded its influence, permeating various industries and creating a whole new ecosystem of opportunities. For those looking to supplement their income, gain valuable experience, or even embark on a new career path, the world of blockchain offers a fertile ground for side hustles. This isn't just about chasing the next big coin; it's about understanding and leveraging a fundamentally new way of recording and verifying transactions, a technology that promises increased transparency, security, and efficiency.
The allure of blockchain side hustles lies in their inherent innovation and potential for significant returns. We're talking about participating in a decentralized future, where individuals have more control over their data and assets. This shift is creating demand for a wide range of skills and services, many of which can be accessed and performed with relatively low barriers to entry. Whether you're a seasoned tech enthusiast or a curious newcomer, there's a place for you in this burgeoning digital economy.
Let's dive into some of the most compelling avenues for a blockchain-powered side hustle.
1. The Art of Crypto Trading and Investing:
This is perhaps the most well-known blockchain side hustle. While it carries inherent risks, strategic engagement with cryptocurrencies can be rewarding. It's not just about buying Bitcoin; the crypto market is vast, encompassing thousands of altcoins, each with its own unique use case and potential.
Hodling (Holding On for Dear Life): This long-term investment strategy involves buying cryptocurrencies and holding them through market fluctuations, anticipating significant price appreciation over time. This requires patience, research, and a strong stomach for volatility. Day Trading/Swing Trading: For those who thrive on market analysis and quick decision-making, trading cryptocurrencies on shorter timeframes can be a viable option. This involves studying charts, identifying trends, and executing trades to profit from price swings. Staking and Yield Farming: Many cryptocurrencies, particularly those using proof-of-stake (PoS) consensus mechanisms, allow you to earn passive income by "staking" your coins. This means locking up your crypto to support the network's operations, and in return, you receive rewards. Yield farming takes this a step further, involving the lending of your crypto assets to decentralized finance (DeFi) protocols to earn interest. Be aware that these can be complex and carry risks of impermanent loss. Arbitrage: This strategy involves exploiting price differences for the same cryptocurrency across different exchanges. By simultaneously buying on a low-priced exchange and selling on a high-priced one, you can lock in a profit. This requires speed and often automated trading bots.
Important Considerations for Crypto Trading:
Education is Paramount: Before investing a single dollar, immerse yourself in understanding blockchain technology, specific cryptocurrencies, market dynamics, and risk management. Start Small: Begin with an amount you can afford to lose entirely. Diversification: Don't put all your eggs in one digital basket. Spread your investments across different assets. Security: Use reputable exchanges and secure your private keys with hardware wallets. Regulatory Awareness: Stay informed about the evolving regulatory landscape in your region.
2. Embracing the World of NFTs (Non-Fungible Tokens):
NFTs have exploded into the mainstream, revolutionizing digital ownership and creating new avenues for artists, creators, and collectors. An NFT is a unique digital asset that represents ownership of a specific item, whether it's digital art, music, video clips, or even virtual real estate.
Creating and Selling Your Own NFTs: If you're an artist, musician, writer, or any kind of digital creator, you can tokenize your work as an NFT and sell it on various marketplaces like OpenSea, Rarible, or Foundation. This allows you to monetize your creations directly and potentially earn royalties on secondary sales. Curating and Flipping NFTs: Similar to art collecting in the physical world, you can become an NFT curator or flipper. This involves identifying promising NFT projects or individual pieces with potential for appreciation, acquiring them, and then reselling them at a profit. This requires a keen eye for trends and an understanding of the NFT market. Designing NFT Art or Collections: If you have graphic design or digital art skills, you can offer your services to individuals or projects looking to create NFT collections. This could involve designing character art, backgrounds, or unique visual elements for an upcoming NFT drop. NFT Marketing and Community Management: Many NFT projects need help with marketing and building their communities. If you have skills in social media, content creation, or community engagement, you can offer your services to these projects.
Key to Success with NFTs:
Understand Utility and Community: Beyond just aesthetics, consider what utility or community access an NFT offers. Research Project Legitimacy: Be wary of scams and "rug pulls." Thoroughly research the team behind a project. Gas Fees: Be mindful of transaction fees (gas fees) on networks like Ethereum, which can impact profitability. Market Trends: The NFT market is highly dynamic. Staying updated on trending projects and aesthetics is crucial.
3. Leveraging Decentralized Finance (DeFi):
DeFi is rebuilding traditional financial services on blockchain technology, offering a more open, transparent, and accessible alternative. This opens up numerous side hustle possibilities, from earning interest to facilitating transactions.
Providing Liquidity: In DeFi, liquidity pools are essential for decentralized exchanges to function. You can earn fees by contributing your crypto assets to these pools, essentially acting as a market maker. This is a form of passive income but comes with the risk of impermanent loss. Lending and Borrowing: DeFi platforms allow you to lend your crypto assets to earn interest or borrow assets by providing collateral. As a lender, you can generate passive income. Becoming a Yield Farmer: As mentioned earlier, yield farming involves using your crypto assets in various DeFi protocols to maximize returns, often through a combination of lending, staking, and providing liquidity. This is an advanced strategy requiring a deep understanding of DeFi mechanics.
Navigating DeFi Safely:
Smart Contract Risk: DeFi relies on smart contracts, which can have vulnerabilities. Always use audited protocols. Impermanent Loss: This is a significant risk when providing liquidity. Understand how it works. High APYs: While attractive, extremely high Annual Percentage Yields (APYs) often signal higher risk. User Interface Complexity: DeFi platforms can be complex. Start with simpler interfaces and gradually explore more advanced options.
4. The Rise of Web3 and Decentralized Applications (dApps):
Web3 represents the next iteration of the internet, built on decentralized technologies like blockchain. dApps are applications that run on a blockchain network rather than a centralized server, offering more user control and censorship resistance.
Testing dApps and Providing Feedback: As new dApps are developed, they need rigorous testing. You can earn rewards by participating in beta testing programs, identifying bugs, and providing valuable feedback to developers. Content Creation for Web3 Platforms: Platforms are emerging that reward content creators with crypto for their contributions. This could involve writing articles, creating videos, or even engaging in discussions on decentralized social media platforms. Participating in Decentralized Autonomous Organizations (DAOs): DAOs are community-governed organizations where token holders can vote on proposals and shape the direction of a project. You can earn tokens or rewards by contributing to discussions, developing proposals, or performing tasks for the DAO.
Exploring the Web3 Frontier:
Early Adoption Rewards: Being an early adopter of promising dApps and Web3 projects can often lead to opportunities for rewards and early access. Community Involvement: Active participation in Web3 communities is often key to discovering opportunities and gaining influence. Understanding Tokenomics: Each dApp and DAO has its own tokenomics – how its native token is used, distributed, and valued.
These initial ideas represent just the tip of the iceberg. The blockchain space is dynamic, with new innovations emerging constantly. The key to success in any of these ventures lies in continuous learning, adaptability, and a strategic approach to risk management.
Building on the foundational opportunities within the blockchain ecosystem, let's delve deeper into specialized roles and creative avenues that can transform your interest in this technology into a sustainable side hustle. The beauty of blockchain is its versatility; it’s not a one-size-fits-all solution but a powerful engine that can be applied to countless problems and opportunities. Whether you possess technical prowess, creative flair, or strong communication skills, there's a niche waiting for you.
5. Becoming a Blockchain Developer or Smart Contract Auditor:
For those with a knack for coding, the demand for blockchain developers is sky-high. The ability to build decentralized applications, smart contracts, and blockchain-based solutions is a highly sought-after skill.
Developing Smart Contracts: If you have programming skills (languages like Solidity for Ethereum, Rust for Solana, etc.), you can develop smart contracts for various applications, from DeFi protocols to decentralized marketplaces. This can involve freelance projects or creating your own dApps. Building dApps: Design and develop decentralized applications that solve real-world problems or offer unique user experiences. This could range from decentralized social networks to gaming platforms. Smart Contract Auditing: As more projects launch smart contracts, the need for security audits becomes critical. If you have a deep understanding of smart contract vulnerabilities and security best practices, you can offer your services to projects to ensure their code is secure and free from exploits. This is a high-impact and well-compensated role. Freelance Blockchain Development: Platforms like Upwork, Fiverr, and specialized blockchain job boards often list freelance opportunities for blockchain developers. You can pick up projects that align with your skills and availability.
Essential Skills for Blockchain Developers:
Programming Languages: Proficiency in languages like Solidity, Vyper, Rust, Go, or JavaScript is crucial. Understanding of Blockchain Principles: Deep knowledge of how blockchains work, consensus mechanisms, and cryptography. Security Awareness: A strong focus on secure coding practices to prevent vulnerabilities. Problem-Solving: The ability to analyze complex technical challenges and devise effective solutions.
6. The Role of a Blockchain Consultant or Educator:
As blockchain technology becomes more prevalent, many individuals and businesses struggle to understand its implications and applications. If you have a solid grasp of blockchain concepts and can explain them clearly, you can carve out a lucrative side hustle as a consultant or educator.
Blockchain Consulting for Businesses: Advise businesses on how they can leverage blockchain technology to improve their operations, enhance security, or create new revenue streams. This could involve explaining concepts, identifying potential use cases, and outlining implementation strategies. Creating Educational Content: Develop online courses, workshops, webinars, or written guides explaining blockchain, cryptocurrencies, NFTs, or DeFi. Platforms like Udemy, Teachable, or even your own website can host your content. One-on-One Tutoring: Offer personalized tutoring sessions to individuals who want to learn about specific aspects of blockchain or cryptocurrency investing. Speaking Engagements: As you build expertise, you might get opportunities to speak at conferences, meetups, or corporate events, further establishing your authority and opening doors for other opportunities.
To Excel as a Blockchain Educator/Consultant:
Clear Communication: The ability to translate complex technical jargon into understandable language is vital. Up-to-Date Knowledge: The blockchain space evolves rapidly; continuous learning is non-negotiable. Practical Examples: Use real-world examples and case studies to illustrate concepts. Credibility: Build a strong portfolio and reputation through consistent, insightful contributions.
7. Contributing to the Decentralized Web - Node Operators and Validators:
Running a node or becoming a validator on a blockchain network is a way to contribute to the network's security and decentralization while earning rewards.
Running a Blockchain Node: For some blockchains, simply running a node can provide benefits or even rewards, especially if it helps validate transactions or store ledger data. Becoming a Validator (Proof-of-Stake): In proof-of-stake (PoS) networks, validators are responsible for verifying transactions and creating new blocks. This typically requires a certain amount of the network's native cryptocurrency as collateral, which is then "staked" to participate. Validators earn transaction fees and block rewards. This can be a significant undertaking requiring technical expertise and consistent uptime. Delegating Staking: If you don't have the technical resources or capital to run a validator yourself, you can "delegate" your staked coins to an existing validator. You still earn rewards, minus a small commission paid to the validator.
Considerations for Node Operators and Validators:
Technical Requirements: Running a node or validator often requires dedicated hardware, a stable internet connection, and technical knowledge to set up and maintain. Capital Investment: Many PoS networks require a significant amount of cryptocurrency to be staked as collateral. Uptime and Slashing: Validators must maintain high uptime. If they go offline or act maliciously, they can be penalized (slashed), losing some of their staked assets. Network Specifics: Requirements and rewards vary significantly between different blockchain networks.
8. Exploring the Metaverse and Play-to-Earn (P2E) Games:
The metaverse, a persistent, interconnected set of virtual worlds, and Play-to-Earn (P2E) games are rapidly evolving frontiers within the blockchain space, offering unique opportunities for engagement and income.
Playing Play-to-Earn Games: Many P2E games allow players to earn cryptocurrency or NFTs by completing quests, winning battles, or achieving in-game milestones. You can then sell these digital assets for real-world value. Examples include Axie Infinity, The Sandbox, and Decentraland. Virtual Land Ownership and Development: In metaverses like Decentraland or The Sandbox, you can purchase virtual land (as NFTs) and develop it. This could involve building experiences, hosting events, displaying art, or creating retail spaces that can be monetized. Creating and Selling Metaverse Assets: If you have 3D modeling or game design skills, you can create virtual items, avatars, clothing, or accessories for sale within metaverse platforms. Metaverse Event Planning and Hosting: As metaverses grow, there's a demand for people to plan, promote, and host virtual events, from concerts and parties to business conferences.
Navigating the Metaverse and P2E:
Research Game Viability: Not all P2E games are sustainable or profitable. Research the game's economy, community, and long-term prospects. Initial Investment: Some P2E games require an initial investment in NFTs to start playing. Time Commitment: While "play-to-earn" sounds passive, many games require significant time and effort to be truly profitable. Virtual Economy Fluctuations: The value of in-game assets and cryptocurrencies can be highly volatile.
9. Blockchain-Powered Content Creation and Community Building:
Beyond traditional content creation, blockchain offers new ways to monetize your voice and build engaged communities.
Decentralized Social Media: Platforms like Steemit, Hive, or Lens Protocol reward users with cryptocurrency for creating and curating content. The more engagement your content receives, the higher your potential earnings. Token-Gated Communities: Create exclusive communities (e.g., on Discord or Telegram) where access is granted only to holders of a specific token or NFT. This allows you to monetize access to your expertise or your community's shared interests. Authoring Whitepapers and Technical Documentation: Many blockchain projects require well-written whitepapers, technical documentation, and user guides. If you have strong writing and research skills, you can offer these services.
Strategies for Blockchain Content Creators:
Authenticity: Be genuine in your content and community interactions. Value Proposition: Clearly articulate the value you bring to your audience or community. Consistency: Regular posting and engagement are key to growth. Cross-Promotion: Leverage traditional social media to drive traffic to your decentralized platforms.
The blockchain revolution is still in its early stages, and the opportunities for side hustles are only going to expand. The key is to stay curious, commit to learning, and approach these ventures with a strategic mindset. Whether you're looking for a way to earn a few extra dollars or build a substantial income stream, the decentralized future is brimming with potential, waiting for you to explore and capitalize on its transformative power. Start small, experiment, and find the blockchain side hustle that aligns best with your skills, interests, and risk tolerance. The digital gold rush is on, and you have the chance to stake your claim.
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